What is Responsive website design? It’s exactly what it sounds like. A website that reformats and responds, depending on what device is accessing it.

Why is this important to me? Many web vendors have been selling multiples site – in the hopes that Google will give their clients more real estate in the search results.

This is wrong.

Not only is mobile and tablet browsing hitting an all-time high in the past 6 months, Google is now recommending it for the mobile delivery. (see http://searchenginewatch.com/article/2184616/Responsive-Web-Design-Introduction-Impact)

Our company has been a strong advocate on a one – branded – site strategy. One world wide web, one website per brand, one consumer experience – and one algorithm.

Good enough for STARBUCKS – but not your law firm’s site? ‘nough said.

This entry was posted on Wednesday, July 11th, 2012 at 7:05 pm and is filed under Attorney Websites. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.